5 Tips to Master Email Marketing

For Marketers, email marketing is one of the important marketing tactics that provide direct line of communication from conversion to sale. At one end, many believe it to be an old-fashioned technique while at other end; it is believed to a powerful tactic, when used with strong content marketing approach. Email marketing indeed moves conversation about business to a personal environment. It is a direct line of communication that turns up conversation to sale. Moreover, it is a cost-effective technique that brings upon improved returns. So, if you want to move from conversation to commerce let the wand of email marketing spell its charm and attract visitors.

I found these 5 simple tips that helped and my customer with mastering email marketing.

1. Segmenting Audience with Clear Goal
Defining a clear goal is one of the important steps for effective and successful email marketing. Keeping the same in mind, marketers need to segment audience on basis of age, gender, site usage, geographic location, email engagement, etc. The segmentation makes sure that the campaign message is delivered to the right people.

2. Compelling Headline with Personalized and Relevant Content
Marketers should also keep in mind that headline or subject line should be attractive enough to attract viewers to open and read the email. Once opened, it should have quality and relevant content with personalized message. The clear and concise message sans jargons should be delivered.

3. Brand Optimization
The email should use brand names in field forms, display logo completely, reflect the design of website, use brand colours and email address from recognized domain. Such an optimized message presents clear information with vivid images to make prospects aware of the same.

4. Creating Call-to-Action
A well designed email should always have a clear call-to-action such that after conveying the right message to right people, it can instigate them to take an action and proceed further. It should be an appropriate location. The design of the mail should lead users towards call-to-action. High lightening the same to make it grab attention is considered to be a lot effective. Creating a sense of urgency and making it persuasive is further believed to be lot helpful.

5. Tracking the Analytics
It is just not important to design in an email, but also to look into the related stats to check out open-rate and click-through to analyze the real growth. The figures would give you the clear insight of the success of the campaign. These numbers would also be useful in measuring returns of email campaigns, based on leads, sales and other activities.

These simple yet powerful 5 tips can be the main foundation of your email marketing too and you could definitely improve upon brand identity and online visibility using this simple, easy and cost-effective marketing technique. Would love to know if there are some other tips which you found would be great to go in this list!

Tips on how to manage Invalid Emails

Manage Invalid emailsEvery email marketer knows the value of valid customer email contacts. In every way, it is a bad practice to include those contacts which are unresponsive or not valid. They only lead to high bounce rate. And this can wreck your campaign, because a high bounce rate has the same negative impact as high spam complaints.

Bounces which occur due to invalid email addresses are considered as permanent hard bounces. If your email campaign is receiving high bounce rate of over 10%, then it is very bad for your marketing initiatives, and the chances are your email marketing company will disable your account until it can find the cause of the bounces. In addition, high bounce rate will also damage the reputation of the senders, and your prospects may put you in the spam filter. Ultimately, poor performance of your email campaign.

Remember that blocks and bounces are not the same—If you remove an address from your file because of a general ISP blocking message, you will be removing a potentially good customer. Make sure you separate true bounces, where the e-mail address is no longer valid, from messages that indicate that a valid address is being blocked by the server, and treat them differently. When you resolve a block, re-mail to your subscribers at that domain to confirm that delivery has resumed.

So, maintain a good record of your contact list and keep them clean and up-to-date. If you are receiving high rate of hard bounce, consider following types of email addresses:

  •  The list that is years old (2-3 years) is prone to high bounce rate
  • Those emails contacts which are not valid because they are from old companies and no longer in active mode
  • Email addresses that are used just to test ( e.g. abc@xyz.com )
  • Emails with typographical errors (bob@hotmial.com, sonia@ShowMeLeds.com )
  • Emails that are invalid because they don’t exist

One of the best ways to maintain a clean and valid contacts list is to actively monitor the subscriber engagement, and clean inactive subscribers from your customer information bank. It will be beneficial if you add a second field that asks people to enter their email address again, insert a captcha to your sign-up form to prevent the fake addresses, and keep good records of when and how people were subscribed. Also, keep improving the process of collecting and maintaining your contacts to ensure you only assemble a quality customer database, specially:

  • Set “bounce rules” to define how many bounces you will incur before removing an e-mail from your list.
  • Define a “bounce” with subscribers in mind.
  • Manage bounces by ISP if the majority of those bounces all come back form one ISP.
  • Analyzing files that can point to problems you are having at particularly mail servers.

Do you have any strategies or process in place to manage invalid emails? Share your thoughts on how you are managing your invalid emails.


Top 5 “Admin and Developer Tools” Salesforce Applications

IT and Administration is an important business wing that looks into the needs of employees to help them have enhanced productivity. Like every other department in an organization, it is one of the supportive departments that manage various tasks requiring manual labour. In order to automate such tasks of data integration, data synchronization, etc and to make them easier and simpler, the designers have turned up with varied applications that could be useful in numerous of ways. These applications track the processes and simplify the things to improve upon the business functionalities.

Let’s discuss few of the best Admin and Developer Tools that have gained good popularity and are deemed to be lot helpful.

1. Informatica Cloud Integration for Salesforce
This application integrates Salesforce with on-premise and ERP applications, social sources and database files, helping people to easily carry out load, migrate, replicate, sync data on demand. Informatica is a creative application that is designed to meet the data integration needs of all users, such as data synchronization, data replication and data quality assessment. These data processes are carried out at clicks of mouse.

2. DemandTools – Data quality power toolset
DemandTools is Salesforce data quality power tool set that is used by more than 5000 admins globally. Indeed, this application is also called administrator productivity, as it carries out duplicate removal, mass load, dedupe, manipulate or verify appexchange data. With the feature of easy and speedy installation, administrator can now use this smart application for managing mass data without requiring import/export.

3. Jitterbit Data Loader for Salesforce
This application is a FREE data migration tool to help Salesforce administrators to speedily automate the import and export of data between databases and Salesforce. Taking advantage of advanced functionalities, administrators use tools to schedule, automate, manage and monitor databases, reducing time and efforts dramatically. Hence, easily automate the import and export of critical business data from Salesforce CRM, with the help of this superb application.

4. Apsona for Salesforce
Apsona is simple, easy and reliable application that allows speedy data entry through highly responsive user-interface, along with superb feature of multi-object search and reporting. Mass update of filtered data, quick and easy data export, mass email, built in import, trend analysis with real time reports, mass add-on campaigns, etc are possible in just few clicks. So, enjoy improved productivity with the help of this easy to use application.

5. AddressTools Free V4
This unique and smart application allows users to auto complete country and state names in Salesforce address fields. Administrators now need not have to clean existing data before implementing, but could enjoy easy validation features. The validation of entered values is done against ISO standards. So, enjoy easy validation, standardization and correction of address fields on pay-per look-up basis.

Everyone wants data to be synchronized for easy reporting and these application are meant to do just that. Why to take pains, when it can be done just with clicks? Get these applications and enjoy easy functionality through administrator tools. Manage, automate, schedule and monitor data for informed decisions.