Are you communicating with Canadian customers, prospects, suppliers or partners via the internet? Then CASL* will affect you! Your business will need prove their opt in consent. This means need to prove that you gained consent from each individual with whom your business communicates. You need to capture the date and time the person granted your company permission to contact him or her via email, event business card exchange or webpage, etc.).
If you have not already done this, follow these quick steps to create Canada Anti-spam Email-Opt In Program before July 1, 2014.
a. Target Audience-
i. All the email addresses that have country or inferred country as Canada.
ii. If you do not have country for all email address then to be safe consider those too.
b. Create an email. Here is the sample email image.
c. Create a landing page confirming the opt-in.
2. Create following campaign flow:
a. Send this email to the target audience.
b. Unsubscribe the target audience.
c. If anyone from the member of the target audience list, click on the link (consent link), then mark “Unsubscribe” to be false.
For Marketo Users, here is the link to create program : “Steps to create Canada Anti Spam Email Opt-In Program”
3. Remember to launch it before July 1, 2014(Canadian time zone)
This blog is provided as a resource, but does not constitute legal advice.
*CASL is a federal law governing electronic messages sent from organizations and individuals to Canadians for commercial purposes. It’s intended to prevent, or at least limit, the number of unwanted and unsolicited commercial messages (spam) that Canadians receive daily. Broad and stringent, this law will dramatically affect how businesses can use email, text messages and social media to contact customers and prospects. The legislation begins to take effect on July 1, 2014.From a business perspective, the central element of CASL is the need to acquire the consent of individuals, granting the business permission to send commercial electronic messages.