How many email touches per week/ month is good?

What is optimal email frequency? How many emails should I send during a quarter, week, month or day? What is the most appropriate number to maximize response? These are questions that email marketers ponder over while designing their email marketing strategies. Above all, marketers always want good response and increased profit. The research on email sending frequency was brought to light since every brand’s email marketing campaigns and subscriber lists are unique and therefore, it requires testing to determine the appropriate frequency. Without any fear of ruining lead generation efforts, marketers should carefully focus on the below mentioned points to understand the right email frequency.

1. Establish your Hypothesis

The foremost step is to determine the results that you are expecting to identify success. You need to check how the click through rate changes when you increase your email from once a week to thrice a week so as to review whether your subscribers decease or not when you make these changes? Testing becomes a crucial point, before you can make such hypothesis. Thus, be specific with your hypothesis and carry out regular tests in contrast to them.

2.  Choose a List segment

It is very important to segment your email list and then, test them out. Choose one segment to carry out a certain test. Make sure that it is sizable enough to provide meaningful data. The segmented list should also be aligned with your hypothesis. Be careful to make sure the segmenting of your list and carrying out of the tests utilize meaningful data.

3.  Establish Baseline Metrics

The analysis is incomplete unless you measure it. Hence, it is essential to establish baseline metrics for your samples. It will help you collect information to measure the results of the test. You need to focus on every email marketing metric, such as unsubscribe rate, deliverable rate, and click-through-rate, open rate, etc. Be fearless in expanding scope beyond traditional email marketing metrics.

4.  Create and Schedule Your Test Emails

Be ready with few test mails. Create new subject lines and new templates to attract the audience. You can then test them, keeping an eye over performances. The content changes can skew your results, but it will let you know the effects of different tests on different email parameters.

5.  Measure and Analyze Results

Keeping your hypothesis and baseline in mind, measure your results through different experiments. Check out if there are some dramatic changes in the performance metrics, with the change in email frequency. The careful analysis will let you know the optimal email frequency for positive response.

I am sure there are many more reasons so please feel free to share or let us know if anyone the above helped.

7 Tips to Boost Your Site’s Conversion Rate Using Images

Images add to the visual appearance and hence, are used to attract visitors’ attention to improve upon the conversion rate. There are many people who do not want to browse the information, but instead experience it. Hence, it becomes a must for designers to choose the right images that could connect with the target audience, attract them and engender lead generation and conversion rate.

Let’s look at 7 important tips that could boost site’s conversion rate with the help of images:

1. Rule of Emotionsemoticons

There are many people who buy for emotional reasons and so, the right approach would trigger an action. A positive image would bring up positive emotions, may be smile, smirk or gesture. Always have in mind that emotions are a powerful tool and they work. It is a must to make your prospects feel good and happy so that they would want to connect with you. So, use images intelligently to convey the right message.

2. Try using a Mascotmascot

Site mascots are getting popular these days. They are often used on websites and blogs for the purpose of branding. Although designed to creatmascote bonding experience, they leave strong image in minds of the audience. They can solidify marketing motive and can leave a memorable branding effect. Moreover, the desired emotional effect could also be created using a mascot.

3.  Add human touch to your imageshuman touch

Human faces can be successfully used to enhance conversion rate, as prospects focus more on them. It leads to higher user engagement and so, when paintings are swapped with human photos, the results improve drastically and the site experiences higher conversion.

4.  Be creativecrativity

Use advanced technology to think out of the box. Come out with an innovative idea to present the message that could get imprinted on the viewer’s mind. The advanced dynamic image technology when used leaves memorable effects and thus, boosts conversion rate.

5. Show validationhappy customer

Most of TV commercials use personalities or random people to demonstrate their products and hence, you need to analyze what is it that works? The conversion grows, when your website has pictures of happy customers. Posting these pictures of customers, along with their testimonies is believed to be a good strategy.

6. Focus on your prospectfocus

You need to have the art of choosing images that could boost conversion. You need to show your prospects that you are on right track such that they feel comfortable in moving ahead towards their buying process. Right images convey the right message.

7. Stop using bad stock photos

Don’t stock too much of photos to create confusion. Instead, the images should be carefully placed so that the website looks professional.

I’d love to hear your tips and stories and answer your questions — please feel free to share them.


Get More out of your Marketing Automation with Interactive Content

Are your campaigns falling a bit flat? Are you not able to attract your audience? You have marketing automation system, but are not able to make most out of it? There are many marketers who come across different hassles due to various reasons. The most popular of these is caused due to a lack of quality content that attracts viewers. Content marketing is a vital part of marketing campaigns that drive in leads and improve upon lead scoring and lead nurturing. Your marketing efforts needs to have interactive content that could engage your audience and exchange the information.

Digital Marketing

Interactive content leads to active engagement that is a two-way experience, where your audience can participate actively. It can be in the form of polls, surveys, personality assessment, quizzes, contests, etc. It can be user generated or marketer generated and can be published on different channels, depending upon the needs and objectives. Nowadays, social media has turned out to be a remarkable platform to give competitive edge to the growth of businesses. It has given people a tool to participate actively with each other as well with the organization. Designing of content and sharing it across different mediums has turned out to be a remarkable aspect.

Research has shown that interactive content is a powerful tool that increases click through rates by 50%, social sharing rates by 20% and lead form completion rate by 80%. Indeed, it is the next generation of content marketing, where marketers are weaving it into landing pages, websites blogs, email marketing templates and social media channels. They attract audience, fulfilling the marketing goals from branding to lead generation. Moreover, interactive content also helps to gather relevant information for lead scoring and profile building.

The best way to understand the importance of this type of content is that if marketing automation is the engine, interactive content is the fuel. The content designed should be engaging in nature such that it could grab people’s attention. The user friendly aspect keeps things moving by minimizing leads. Hence if you want to make your campaign powerful and effective, you need to be ready with interactive content and present it smartly. The use of this type of content not only allows visitors to participate actively, but also increase leads. Hence, the use of this valuable content would help increase traffic, leads and conversion that would in turn lead to improved sales.

So, don’t you want to enjoy these advantages for effective marketing? Don’t you want to drive in more leads using marketing automation tools? Design interactive content and let your visitors join in and participate actively, making your marketing campaign go viral. Improve upon your leads and sales figures using interactive content.