Content marketing is a crucial component of marketing that can bring your business to new heights. It conveys your company messages at a large scale and introduces lead generation for converting unknown leads to customers. One way marketing campaigns accomplish this is through landing pages which ask for lead contact and demographic information in exchange for useful and relevant content. Now, it depends upon the landing page to grab visitors’ attention. So, a successful marketing campaign also focuses on creating lead capture landing pages thatfurther lead generation efforts.
Let walk through few of the points that could be helpful in capturing leads.
1. Define your campaign goal and target audience
It is important for you to know what you want your campaign to do. Once you are clear with your goal, you can identify target audience and design up your strategy accordingly. It is advisable to focus at existing customer engagement and new customer acquisition techniques to bring up better returns.
2. Define rewards and use content marketing strategy
Rewards generally attract viewers andallow your landing page to capture leads. So, don’t miss out on it. Furthermore, spreading digital content in form of blogs, articles, ebooks, reports, newsletters, etc could be beneficial. Including aCall-to-Action is useful in increasing conversion rates.
3. Define form fields
It is important to focus on the form fields so that prospects do not get frustrated. Don’t try to acquire the entire information in one go. Instead, use progressive profiling technique to get some part of the information at one time. Limit the number of fields and prioritize them strategically for better response.
4. Choose an attractive title
The foremost point that helps grab visitors’ attention is an attractive and relevant title. The title and call-to-action should be relevant enough to help people know about the products or services offered in the first glance. In addition, also check out the message shared on landing page so that visitors may find it useful.
5. Don’t overlook trust elements
Trust is the key to success. Your visitors need to believe you before they engage with your page. Trust elements, like download count, registrations count, social media elements, etc are quite useful.
6. Have an attractive design and layout
The landing page design should be simple and attractive to help users get the right information without confusion. Bullet points are a great way to explain the features or benefits and offer people the needed information in a simple way.
7. Relevant and actionable CTA
Call-to-Action on landing page is critical in letting people know what they need to do to get the next step and how they can do it. Providing a clear CTA will allow them to get to the next step without hassles.
So, don’t you want to capture leads to make your marketing campaign successfuland allow visitors to enjoy easy navigation on your page? Follow these 7 steps and create an attractive landing page that could generate leads to givethe competitive edge to your business.