Email Delivery Tip# 1: What It Takes to Prevent Emails from Heading to the Spam Folder?

Let’s say that you have already mastered the art of designing a template, compelling subject line and copy, and discovered the best day and time to send. So, how about taking your email delivery skills one step ahead – and find out what it takes to spam-proof your email.

The biggest enemy of an email marketing campaign is ‘Report Spam’ button – once your emails are marked and start getting diverted to the spam folder, the shelf-life of your email marketing campaigns expires abruptly. Fortunately, following email delivery tips will help you review your delivery practices and correct mistakes to prevent your emails from being trashed to the Spam.

1. Using “sales@anycompany.com” or “marketing@anycompany.com” instead of a name?

Most marketers and companies commit this mistake: they use their department’s email address. But, your emails can perform better when they rather seem coming from a person than a department; seem more personal and pertinent to readers’ areas of interest, thereby, increasing open rates of mails. On the other hand, emails bearing sales, marketing, info, or webmaster fail to connect and engage readers. No wonder, why these mails mostly head straight to the spam folder.

And for replies from recipients, you can use a marketing automation platform to set the rules to channelize replies to the particular team or department of your company.

2. Traces of multiple recipients’ names or email ids

Yes, your mass email marketing campaign might target tens of thousands of recipients all at a same time – but, why do they have to know it? Mails with multiple recipients’ email addresses are a major red flag and must be removed before pressing the ‘Send’ button. Your leads do not necessarily have to know the agenda of your mass mail campaign; once they find out they are not the only one at the receiving end to get the exclusive offer or discounts you made them, they are most likely to mark or report as spam – end of the story.

Utilize a marketing automation tool to automate your mails to deliver to thousands of leads, at the same time, without leaving traces of multiple recipients on your mail.

3. ALL CAPS in Subject line or mail copy?

The idea is to spread the brand awareness or updates on new products or offers, not to SHOUT! After all, your targeted audience won’t love to be shouted at, no matter how lucrative offer you make. Moreover, if the information or offer in your email marketing campaign is valuable, the content itself will be able to communicate effectively, sans the use of uppercase in the subject line or in content.

4. ‘$’ sign or “Click …” in subject line

A promise of monetary prize starting with ‘$’, a toll-free number or instructions such as, “click here” are considered as sheer signs of spam with massive outbreak of email scams. Banish such phrases or terms from the subject line in order to avoid the risk of being marked as spam by your leads. Instead, try these subject lines that suggest zero intention of selling:

  • “Did you catch a glimpse of this yet?”
  • “You would want to read and share this”
  • “What did you miss this week?”
  • “Haven’t spoken for a long while”
  • “Your opinion is important”
  • “Following up on the last time we talked”

 5. Refrain from flooding their inboxes with mails

Sure does your lead nurturing protocol require following up prospects with multiple mails in a month of time, before the trial tenure lapses. Still, it doesn’t have to be this way – limit to two to three mails a month maximum. Your leads’ inboxes must be filled with important communications, messages from their loved ones, colleagues, bosses, insurance premium reminders, credit card payment reminders and the like – at that, they might not appreciate more than two to three mails from you no matter how exclusive, limited edition offers or products you present them.

That’s why, it is imperative to keep a track of schedule and dates of your email delivery to maintain prominent gaps in between. Utilize the time to measure the responsiveness and efficacy of previous campaign, compare open rates, click-through rates, bounce rates and other data to optimize your next email campaign to recipients’ reactions.

So, what’s keeping your email marketing campaigns from a safe distance from the spam folder? Share your email delivery tactics below or talk to us on Facebook, Twitter or LinkedIn. We love to hear and learn from you.

Cheat Sheet to Get Highest Open Rates with Welcome Emails

Research and studies have repeatedly emphasized the benefits and effectiveness of welcome emails. The open rates of welcome emails are often times as much as 50% higher than other email message types.

Why?

The simple reason why welcome emails work is because prospects want to know about your product/services and discover various offers that are in store. Since your prospects are already interested in you, and they signed up for you, you get better chances to build relationship with them.

Secondly, they anticipate welcome emails as soon as they subscribe or sign up with you as a token of gratitude from you. That’s why the sooner you send it, the better results (read: higher open rates) it produces.

Here we have created the ultimate cheat sheet containing what a welcome email should include, which elements draw open rates and generate revenue, common email blunders to avoid, and how to write effective call to action messages. So, keep scrolling, keep them handy.

 

Grab the opportunity to highlight the best assets of your website

Take advantage of the prize you possess now – their interest in your product/website/services and thus, their attention. It’s time to make the optimum use of this opportunity, and talk about (yes, subtly promote) the coolest features and offers of your business. Emphasize what you can offer them that your competitors are not offering, at present. Shower them with more free resources to download, and your genuine appreciation for subscribing with you.

A compelling call to action to guide them what to do next

Your welcome mail should appear as the first interaction with your prospects on the context of thanking them, however, it ideally is your first email to prompt your prospects to take some kind of actions. That’s why a compelling and guiding call to action is a must to make your readers click, open the mail and take an action – such as, click some recent or popular blog posts, visit your revamped website, install a beta version of your mobile app, register for a webinar or an event, or download an e-book, to name a few. Remember, it’s your well-written, focused, concise and no-frill CTA that can drive action effectively – so, just make sure it’s there in your welcome mail.

Personalized treatment

Personalized treatments can not only benefit you with higher open rates, but chances of conversion, too. So, start with personalizing the welcome message by their name and shun away from common blunders of “Hi there” or “Hello subscriber” greetings. Such greetings make your mail appear as automated messages sans personal touches and they feel uninterested in opening such mails. Instead, use a dynamic tag to fetch their name from the database and send greetings by their name to make it look more personal. This is just the beginning.

Next, ask them what kind of content they prefer, what type of offers will make them happy and the frequency in which they want to be mailed – whether weekly, monthly, bimonthly or as you create a new whitepaper or e-book. Once they are able to define the frequency, the fewer subscribers will want to unsubscribe or mark your mail as spam.

Introduce your social profiles

Your welcome emails present the best opportunities to gain followers on your Facebook page, Twitter, LinkedIn, Instagram or even subscribe with your YouTube videos since they are interested and want to know more about you. When they have signed up to get your mails or want to read your blog posts, they are more likely to trail you on your social pages and profiles, discover special offers and announcements you share exclusively for your social followers and check out your educational or seasonal videos – therefore, placing all the social buttons on your welcome mails will increase open rates as well as your social reach.

Surveys and polls

One major purpose of welcome emails should be to make them think that you are genuinely interested in what they want from your products, services, email campaigns, or the content they want to read. Create a survey by including a few questions they are most willing to answer, in order to bring customized offers for them. And yes, do not forget to ask their feedback on your brand – make them feel important while you gather the information you need to optimize your product.

Other than these elements, you must include a link to unsubscribe from mails. By letting them unsubscribe from your mails will sure do facilitate your prospects to leave you, but they are unlikely to report your mail as spam which will permanently divert them to trash can. Until they want to restore them to inbox – but, how many of us mark spam mails ‘not spam’ and redirect to our inbox? On the other hand, the ease of unsubscribing from your mails can encourage them to sign up and join you again, as long as they feel free to leave as and when they want.

So, are you ready to put these welcome emails ideas into action? Tell us what you think – we are eager to hear you always.

So, Why the Heck Do You Need Marketing Automation?

Most businesses are gradually shifting their budgets, focus, and resources from traditional to digital and automated marketing endeavors. Whether B2B (business to business), B2C (business to consumer) or B2G (business to government) marketer or business, companies have shown remarkable growth in quality lead generation, as well as achieved faster sales conversions and greater success in reducing cost and time spent in running marketing campaigns.

Facts:

  • As per Aberdeen Group, marketing automation has been a catalyst to give 451% boost in quality lead generation.
  • As per MarketingSherpa, a transport company has managed to save about 50% cost of customer acquisition using marketing automation software.
  • According to Bulldog Solutions, sales conversions accelerated about 70% after using marketing automation software.

So, does your business need marketing automation? Should you invest in a marketing automation platform – here is how to find out.

If your company is a startup

Flexible price models –

Marketing automation offers easy pricing rates which help startups afford and use these programs as and when they require it. The pay-as-you-go, monthly or quarterly subscription models benefit them with more cost-effective marketing solutions than traditional marketing solutions.

Exhaustive database management –

Marketing automation platforms, with major focus on email marketing campaigns, aid startups in developing and managing an updated lead database. Moreover, these platforms offer detailed analytics and reports to measure the efficacy of campaigns with data on open rates, click-through rates, and many more. They can use such data to segment leads, identify potential leads which can be converted with more nurturing and trash junk leads to maintain a database of only quality leads.

Lowers costs of a large marketing team –

With marketing automation software, startups can ward off the cost of large teams to perform mass marketing campaigns since they can automate all the campaigns with just a few clicks and few people in the herd.

Accelerates mass email campaigns –

Marketing automation platforms make automating and monitoring mass email campaigns easier. Startups can upgrade to mass marketing packages as and when they need to send and track mass emails using a marketing automation plan – they can reduce possible human errors and save time for operations and other business requirements.

Easier A/B testing and landing pages –

Marketing automation platforms alleviate the efforts and costs of A/B testing and landing page creation. Startups can ward off the costs of a design team or professionals with the customizable landing page creation tools of marketing automation software. It is extremely easier to run A/B testing on various landing pages to check which works and which are failing to attract leads.

If your company is a small and medium enterprise

SMB focused marketing solutions –

Most marketing platforms are designed to deliver budgeted, yet effective automated marketing solutions to small and medium businesses (SMBs). 17,500 enterprises making lesser than $5 million dollars reported adopting marketing automation solutions, as per a survey by Raab Associates.

Module based solutions –

Many small and medium enterprises are not willing to spend hefty initially – that’s why they can opt for module based models of marketing automation software. Similar to other software solutions, automated marketing tools allow including add-ons to the basic models, as per the marketing objectives of SMBs.

Supports growing traffic of SMBs –

With growing traffic of website visitors, manually monitoring and nurturing leads of small and medium enterprises gradually becomes a daunting task. Let alone fostering leads, many SMBs fail to keep track of their growing number of prospects resulting from various marketing campaigns such as email, social media promotions, banners, ads and other organic and paid promotions – that’s when an automation solution comes in handy. It not only curbs costs of dodging large teams to maintain lead data, but also aids in managing the database, sending mass emails to leads and monitoring response rates.

Easier drip marketing, more conversions –

These platforms allow automating drip marketing campaigns and reducing the gaps between your leads and your brands. With easier-to-create landing pages, more customizable campaign messages and detailed campaign data in place, SMBs can target their leads following their interests and data consumption patterns. Features and functionalities of marketing automation software, such as lead scoring, nurturing, automated email sending, and email campaign analytics aid in spreading brand awareness and sales conversion.

Inbound marketing campaigns –

Beyond email marketing campaigns, marketing automation platforms are proven to reduce advertising budgets too. SMBs can utilize their automation tool to perform A/B testing and figure out which digital assets are performing and more result-driven, as well as run and track inbound campaigns supported by data analytics I place.

If your company is a large enterprise

Monitor multiple campaigns and websites –

Marketing automation tools bring an integrated view of leads resulting from massive website traffic and multiple marketing campaigns to one place. Comprehensive marketing analytics fetches data on most-visited webpages, emails opened, ebooks and whitepapers downloaded and read, social ads most clicked on and how all your digital assets are consumed.

Manage large database and long lists –

One major challenge marketers in large enterprises face is managing and integrating long lists and their database of leads. A marketing automation platform allows integrating all lists, including those third-party lists purchased, to the existing lists – and it’s done!

Customer segmentation –

Large enterprises with global footprints face a tough time in classifying customers speaking different languages, from different countries. That’s why these enterprises need a marketing automation tool to segment contacts into diverse brackets of nationalities, languages, interests and preferences, lead scores and other parameters.

Trigger mass mails at one go –

Large enterprises maintain large databases of leads to send a massive volume of mails. These digital marketing tools double as database management software and an email marketing tool to send messages to thousands of contacts, with little manual interventions and errors. Target, send and monitor mass mail campaign responsiveness with just a single tool.

Integration with multiple CRMs –

Most large enterprises use multiple CRM systems to operate multiple campaigns simultaneously. Hence, occurrences of duplicate delivery and overlaps are common and are difficult to avoid. However, one effective measure to sidestep these flaws of marketing campaigns is to integrate all CRM interfaces onto a single platform. That’s why large businesses need to adopt a marketing automation platform to sync all CRM systems and be able to monitor and nurture leads from one place, view history and lead scores of all leads and decide pitches as per the data.

There are many other ways a marketing automation platform can benefit your business irrespective of the size, nature and industry you are in. The one thing you need to make sure is that you select the right marketing automation software based on your marketing objectives, volume of customer base, size of the business, and other parameters that factor into the success of your marketing campaigns.