7 Key Takeaways from Marketo Winter ’19 Release Notes

Winter months have been harbinger of good cheers! The winter wind fills the air with fragrance of festivities, feasts, good news and some extra merriment for marketers as we anticipate winter release notes. Now that Marketo has announced its latest Winter 19 Release Note updates, winter has indeed turned extra merrier. So, let us find out what Marketo Winter 19 Release updates have in store for us and dissect how these product updates will impact our upcoming marketing efforts and effectiveness of campaigns.

7 Major takeaways of Marketo Winter 19 Release are

1. Core Platform Enhancements

Key system enhancements introduced in Marketo Winter 19 Release include –

Email CC for Marketo Emails

When you plan for some specific email campaigns that require sending multiple CC recipients, the Marketo’s Email CC is what you have wished for! With this feature update, Marketo allows adding up to five CC recipient addresses to emails to be delivered through its automation suite and it is made available to all Marketo email assets irrespective of the method used for sending the email, whether trigger or batch campaign. Emails sent to CC recipients will deliver the exact copy of the email which is being sent to the main email recipient. And similar to the main email recipients, engagement rates from these CC recipients are also monitored. Marketo users can track basic engagement from these emails such as, email opens, email clicks which are logged under the ‘Marketo Person’, from the “To” line of these mails. However, delivery incidences other than “soft bounce” cannot be logged such as, email sent, email delivered, hard bounce and others. Marketo can CC up to 100k recipients at once.  If the smart list goes beyond the 100k, then user needs to break up the smart list to ensure that every contact in the list receive CC email.

Munchkin v155 Beta Version

Opt-Out Management allows managing opt-outs by tallying the Munchkin tracking cookie domain with the opt-out cookie domain.

API-Only Mode allows Marketo users to now define and decide the time and methods to trace members of the database by using single-page web apps. Users can call web apps as they want to track a webpage visit instead of using Marketo’s automatic tracking.

Domain-Level Decider Parameter is a two-letter domains such as, “website.nz” which will be able to record Marketo activities automatically, without any further setup hassles.

API

Email CC Support for Asset API Marketo – this will come to use in approving, users cloning, and processing emails via the API in order to maintain parity with the UI settings.

Multi-Branding Domain Support for Asset API – With this feature, cloning and approving assets will generate the same output within the UI and API.

2. Account-Based Marketing

Personas are considered excellent means to segment the audience of ABM and engage a specific subcategory of people. Marketo’s ABM introduces this new ABM Persona-Based Segmentation & filtering feature in Winter 19 Release. This segmentation and filtering will help improve personalizing ABM campaigns for specific segment and subset of contacts within named accounts. This Persona feature will also help create job titles and other personas based on segmentation and enable configuring further persona segmentations.

3. Web Personalization

This personalization feature will help Marketo users make use of domains and subdomains more effectively by allowing users to add subdomains to the RTP account settings. Marketo users can manage subdomains of their specific RTP Javascript embedded in their primary domain. We recommend implementing Javascript tag to the subdomains they have added. Adding subdomains to the primary domains can be performed from ‘Account Settings’ options.

4. Marketo Sky

Marketers often point to the Marketo Sky as its one of the latest state-of-the-art experience. Sky is created to design high impacting and engaging campaigns more effectively and faster. The Sky features an astonishing look and feel paired with productivity-improving capacities from the Marketing Nation community. And starting from Marketo Winter 19 Release Notes, the Marketo Sky will feature these additional capabilities:

Improved User Interface:

Marketo Sky is upgraded with new set of look and feel features including new modals, icons, buttons, new color palette that render its striking and functional new design.

Reimagined My Marketo:

This feature will help personalize Marketo experience by adding custom widgets to enable users extracting critical information, updates, and access to the mostly visited areas.

Event-With-Webinar Programs:

The Event-With-Webinar programs will debut in Marketo Sky starting with winter release notes. These programs will also support GoToWebinar functionalities with additional integrations to be established later.

Global Search:

Marketo’s Winter 19 Release Notes are introducing a faster and far improved global search function throughout its platform. The search queries can now be used in all workspaces to look for assets, whether active and archive), campaigns, labels, and programs. Marketo fetch these search results through an overlay, giving the file location to notify where the asset can be found.

Design Studio List Views & Detail Pages:

Marketo users will now benefit from an improved level of organizing capabilities and correctness with Design Studio. The design studio adds a newly improved Design Studio List Viewed and Detail Pages offer searchable and filterable list views landing pages, emails, and forms. The Asset Detail Pages present significant information related to all assets, the programs that are using those assets and the number of snippets the programs use and other factors.

Optional Default Experience:

Marketo users with Admin access or if users provided access by Admins, can now set Sky to be the default experience.

Email Program Usability Enhancements:

Marketo considers parity in Email Program functionality between the new Marketo Sky experience and Lead Management platform.

5. Marketo Mobile Engagement (MME)

Marketo has updated Marketo Mobile Engagement (MME) Software Development Kit (SDK) for Android. The automation platform features upgraded SDK for Android to present users a more improved, stable, state-of-the-art and scalable framework. This new framework consists of new engineering options and enhanced flexibility. Android app developers can now enjoy direct use of Firebase Cloud Messaging (FCM) of Google starting with this new improved SDK framework.

6. Marketo Sales Engage

The following features are added to improve sales engagement on Marketo platform.

Salesforce Customization will enable users deleting redundant custom activity fields helping them to set up Sales Engage in their CRM system more proficiently.

Salesforce Custom Profile will now benefit Marketo users with unlimited custom profiles.

Email Service allows Marketo users taking advantage of enhanced email deliverability with added capabilities of connecting to Microsoft Outlook, both via Email Connection tab and Office365. Hence, users can enjoy other additional benefits such as improved bulk email functionality, scheduled email functionality, and reply tracking.

Improved Admin Settings contain two admin pages which are added to customize the Sales Engage instances including –

  • Team Management which supports smooth account set-up process by enabling admin users to edit team access and subscriptions.
  • Salesforce Admin Settings allow users to configure SFDC sync more efficiently than before.

OWA Plugin for Windows is a single add-in that will support all Windows Office365-based clients in Sales Engage that will be available from the Microsoft Store. This plugin will provide additional ability to make use of Live Feed in Outlook.

Activities Pusher helps sync Sales Engage with core Marketo automation platform to source real-time marketing insights.

7. Analytics

Marketo Winter 19 Release will enable users to use Bizible attributes to create custom fields which they can use for dashboard reporting and segmentation. Users will also get benefit of SOC II Type II Certification, a new level of security and privacy certification, that helps build on Type I accreditation.

Do these Marketo Winter 19 Release Notes product updates and improvements augment your campaigns? How do you plan to maximize the benefits of these new and improved features and tools? Share your marketing campaign goals to let us help you amplify the results and give your campaign modern look by making the utmost use of Marketo Winter 19 Release Note feature – let’s start chatting by dropping your comments below.

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