How to Survive the Mobilegeddon!

Marketers are constantly developing multi-channel marketing campaigns to reach their target customer. Generally, Marketers tend to focus majority of their attention on websites and include a mobile friendly website design as a beneficial addition. However, with more percentage of users on mobile than ever before and Google’s new mobile friendly algorithm, Marketers need to shift their attention to mobile.

In April, Google announced that mobile friendless will be used as a ranking signal which will affect mobile searches in all languages worldwide. Many are deeming this algorithm update as a “Mobilegeddon” and wondering how this change will impact their business.

But no need to fret, we have all of the details you need to know to survive “Mobilegeddon” and what you need to do to save your website!

Below are some recommendations to ensure your website is mobile friendly:

  1. Avoid common mistakes such as unplayable videos, faulty redirects, blocked JavaScript, CSS, image files, irrelevant cross links, etc. These are often frustrating for visitors and provide a poor search experience.
  2. Use text and formatting that is resizable to the screen size without having to zoom.
  3. Include enough spacing between links so that visitors can easily tap the link.

Have you followed these guidelines and are now wondering if your website is mobile friendly? Take the mobile friendly test.

What configurations does Google recognize and recommend for building mobile sites?

  1. Responsive design is Google’s preferred method for web design. It renders the same HTML code and same URL’s for any device and resizes itself to fit the screen being used.
  2. Dynamic serving design delivers the same URL’s but different version of HTML code depending on device and browser.
  3. Separate URL’s deliver different URL’s and HTML code according tothe users device.

Responsive design is perfect for businesses that are looking to offer a consistent and holistic website experience to users on all devices: desktop, mobile, and tablets. If you are thinking ahead and want to cover your bases for any future updates, responsive web design is the best option.

Dynamic design is an ideal solution for companies that make frequent changes to their websites and adjust display for one device as needed.

Separate URLs are used by businesses who want to manage their mobile site independently. It can be a cost effective solution for small businesses with basic website needs.

ShowMeLeads offers a variety of responsive design and landing page services as well as custom design based on your business needs. Check out our library of responsive designs or ask us about creating your own custom template.

For more information on Google’s mobile search engine rankings or responsive web design contact us.