How to Create Compelling Apology Emails That Saves from ‘Oops” Email Marketing Mistakes?

The “err is to human” applies to email marketers as much as to anyone else. However, every error lends itself to learning valuable lessons and the possibility of making amends, too and sometimes strengthening the relationship beyond what it would have been if the error had not been made).

One of these “instant fixes” is to offer apology emails to your recipients before the proverbial milk has been spilled over your email assets. However, not all types of email mistakes are severe enough to be braced with a heartfelt apology. Then, when and which kinds of email mistakes need apology emails? How do you craft the most effective apology email that will remedy your accidental errors and save your sender’s reputation? Here is how – keep calm and scroll down!

Apology mails must be a calculated step… not impulsive

If your subscribers are annoyed with the first email error, sending another email back to back could worsen the situation. Instead of sending an instant apology email impulsively, ask yourself these questions to evaluate when you should send an apology mail –

  • Do you think readers will be upset without an apology email?

  • Was the mistake or the misrepresentation of data bad enough to impact bounce rates of your email campaign?

  • Is there a risk of getting your email reported as spam?

If your response to these questions is a “yes”, then you need to consider what kind of email mistake it was and to write an apology mail to remedy the exact pain point.

Accidental typos

Typos are inevitable, and especially difficult when it stands out prominently in your email. Even worse, such shoddy email mistakes could be highlighted by your readers as they would feel tempted to catch it. So, an apology email admitting the typo before they point it out can help you retain your dignity. Moreover, this act of transparency and sincere explanation to acknowledge the mistake on your part will reinforce your customers’ credibility in your brand.

Wrong or invalid offers

Did you just make an offer to your subscribers that they cannot opt for? If you have just sent an offer to a wrong segment of audience or sent out an offer which has already expired can trigger feeling of exasperation – the more lucrative the offer it is, the more irritated your readers can be. In such situations, a heartfelt apology with must be set in motion immediately to deal with the disappointment to prevent further piling up of distrust.

Humor gone awry

If your hilarious email has just hit the wrong note, you can still save your email marketing campaign with an email that makes an admission of guilt. Hence, when you are too tempted to place a humorous email or play prank on your readers during April Fool’s Day or Halloween, take caution while writing your emails so that your campaigns do not stir up panic.

Jokes may take an unpleasant turn to become offensive, to be seen in bad taste, or something to cause anxiety – these email mistakes should inevitably be followed with an earnest email to quiet the confusion. Make sure the apology email will answer all the questions and anxieties which may probably cloud your readers’ minds. Better still, invest a lot of caution and evaluate your email copy beforehand to avoid the commotion caused by your humor.

Misrepresentation of data or incomplete data

Catching every small data error could be too much of a task to keep up with – possibly causing errors that could be daunting and prone to slip ups. In case you have inadvertently skipped any detail which can end up sending the wrong information for your subscribers, you need to be ready with an apology email. Marketers need to take immediate actions to fill the void and share required data by creating an apology email.

If possible, write this email with more personal touches that will make your readers empathize with you and as clear as possible to not to leave any stones unturned. Personal emails will not make your subscribers feel that they got blasted with another email after an erroneous one and you may also go an extra length to add some frills to the offers to compensate the inconvenience caused – chances are your customers would remember the special offer or the privilege while the mistake would fade from their memory.

How about some killer design tips to make the most of your apology email?

  1. The first rule of writing a creating an apology is to be clear, specific and concise about the email goof up and the correction. Be up front and take ownership of the email mistake you made to ensure all your subscribers’ confusions are addressed and clarified and why they received another email. In order to avoid the confusion,

  1. Use the word “CORRECTION” in the subject line so that your recipients will know what the email is about and want to click to open to know the details.

  2. Make sure you begin the email copy with an “APOLOGY” stated at the top of the email is opened to make your earnest apology known and set the message clear.

 

  1. You can make good use of humility and humor to lighten the severity of the situation or the uproar caused by the email mistake. At the same time, you can include emotion in your voice to make the apology sound more human, expressive and personal.

  2. In addition to the expression, you should focus on the solution you can offer to compensate the inconvenience and dissolve your email recipients’ anxiety. Write a simple, short and sweet apology and correction. It will enable you to elaborate the offer you make in exchange, enable your subscribers to better understand the solution and retain their confidence in your brand, despite the email blunder. For this, you can create an email copy stating “PROBLEM SOLVED”, place it in a large frame and position the frame on the top or in the centre.

If you need to use the defense of an apology email, then say it as quickly as possible before your irate subscribers catch the situation, fire you with an email demanding explanation, share the email mishap on social media or even worse, report you as spam.

Do you need help with the template, design or automation of apology emails for your email or nurturing program? Call our email marketing or email automation experts at (408) 502 6765, or chat with us via Facebook, Twitter, and LinkedIn.

Ultimate Guide to Guard Your Campaigns from the Dreadful “Oops” Email Mistakes

By now, we know that email marketing is here to stay, and it will continue to contribute to the nurturing of your prospects, your customers, and profits for your business. However, email marketing campaigns could be extremely susceptible to flaws and failures. That’s why we put our clients’ email marketing programs on high alert to steer clear of common email mistakes. Sadly, some email mistakes are extremely deadly: they can cost the sender’s reputation while wasting resources and a portion of the marketing budget. However, no matter how common and dreaded are these, all email marketing mistakes are avoidable with proper planning and strategic execution.

Here are some of the most common email mistakes and how these can impact your business –

1. No ‘Unsubscribe’ button

Do you worry that a bold and visible “Unsubscribe” button may encourage your subscribers to back off from your email marketing campaign? The truth is the absence of one can harm your email program more, as recipients who are not willing to receive communications may simply report your email as spam! However, with a button strategically placed with the right call-to-action (CTA), your subscribers will feel no compulsion to continue receive your content and offers, knowing that they can leave and return whenever they wish to. Moreover, you can use an “Unsubscribe” page linked to the button, which you can use to get feedback on the reason a recipient might wish to exit from  your list. This information will enable you to personalize emails more efficiently based on the data.

2. Not testing emails sufficiently

A/B testing is never an option but a necessity. We remind email marketers repeatedly to do this, no matter how pushed they are by the schedule. Many marketers may also mistake not testing their emails enough simply because they reveal the skeleton in the closet! Wouldn’t that be more fearful when emails will fail to perform as intended and show negative results? There are many areas that play the most essential parts of email marketing programs to be periodically tested. Open rates, hyperlinks and link texts, bounce rates, CTA, subject lines should be the top priorities amongst those.

3. No apology emails

Seeking apology will not put your sender’s position in jeopardy, whereas not sending one may tarnish your reputation. With an apology email, you can reduce the risk of repelling your prospects and customers on the event of mistakenly sending an incorrect, unpleasant or duplicate offer or information. These mails come exceptionally handy to clear the air in case you have sent an invalid or repeat the same offer to same customers, or present inaccurate information or insights, rub their sentiment wrongly – sending an apology email even before they spot the mistake will work a great deal in mending the mistake. So, do not skip these quick fixes of accidental email mistakes.

There are many more severe mistakes email marketers commit and make their campaign doomed to failure, and you may be making them too! Learn how every minor (you thought!) email mistake negatively impacts your campaign and reputation, and to what extent – and the best practices experts recommend to guard your campaign against them. Join in and hear our email experts sharing their best practice. Put your doubts to bed by joining us for

Our next webinar: Preventing the Dreaded “Oops Email” — All You Need to Know!

Date: Thursday, September 07, 2017

Time: 10:30 am – 11:30 am PST / 1:30 pm – 2:30 pm EST

Register now and save your spot:

http://pages.showmeleads.com/Preventing-the-Dreaded-Oops-Email.html