Ultimate Guide to Guard Your Campaigns from the Dreadful “Oops” Email Mistakes

By now, we know that email marketing is here to stay, and it will continue to contribute to the nurturing of your prospects, your customers, and profits for your business. However, email marketing campaigns could be extremely susceptible to flaws and failures. That’s why we put our clients’ email marketing programs on high alert to steer clear of common email mistakes. Sadly, some email mistakes are extremely deadly: they can cost the sender’s reputation while wasting resources and a portion of the marketing budget. However, no matter how common and dreaded are these, all email marketing mistakes are avoidable with proper planning and strategic execution.

Here are some of the most common email mistakes and how these can impact your business –

1. No ‘Unsubscribe’ button

Do you worry that a bold and visible “Unsubscribe” button may encourage your subscribers to back off from your email marketing campaign? The truth is the absence of one can harm your email program more, as recipients who are not willing to receive communications may simply report your email as spam! However, with a button strategically placed with the right call-to-action (CTA), your subscribers will feel no compulsion to continue receive your content and offers, knowing that they can leave and return whenever they wish to. Moreover, you can use an “Unsubscribe” page linked to the button, which you can use to get feedback on the reason a recipient might wish to exit from  your list. This information will enable you to personalize emails more efficiently based on the data.

2. Not testing emails sufficiently

A/B testing is never an option but a necessity. We remind email marketers repeatedly to do this, no matter how pushed they are by the schedule. Many marketers may also mistake not testing their emails enough simply because they reveal the skeleton in the closet! Wouldn’t that be more fearful when emails will fail to perform as intended and show negative results? There are many areas that play the most essential parts of email marketing programs to be periodically tested. Open rates, hyperlinks and link texts, bounce rates, CTA, subject lines should be the top priorities amongst those.

3. No apology emails

Seeking apology will not put your sender’s position in jeopardy, whereas not sending one may tarnish your reputation. With an apology email, you can reduce the risk of repelling your prospects and customers on the event of mistakenly sending an incorrect, unpleasant or duplicate offer or information. These mails come exceptionally handy to clear the air in case you have sent an invalid or repeat the same offer to same customers, or present inaccurate information or insights, rub their sentiment wrongly – sending an apology email even before they spot the mistake will work a great deal in mending the mistake. So, do not skip these quick fixes of accidental email mistakes.

There are many more severe mistakes email marketers commit and make their campaign doomed to failure, and you may be making them too! Learn how every minor (you thought!) email mistake negatively impacts your campaign and reputation, and to what extent – and the best practices experts recommend to guard your campaign against them. Join in and hear our email experts sharing their best practice. Put your doubts to bed by joining us for

Our next webinar: Preventing the Dreaded “Oops Email” — All You Need to Know!

Date: Thursday, September 07, 2017

Time: 10:30 am – 11:30 am PST / 1:30 pm – 2:30 pm EST

Register now and save your spot:

http://pages.showmeleads.com/Preventing-the-Dreaded-Oops-Email.html            

 

6 Strategies for Booming Holiday Email Marketing Campaigns

Halloween is officially the commencement of the holiday season and with Thanksgiving is only weeks away, it’s time of the year when marketers gear up for their holiday marketing campaigns. Though all marketers blast their holiday email marketing campaigns, however, not of those emails catch dust either in the spam box or as unread messages under promotional categories. That’s why we wanted to bring you the bunch of tricks which actually work plus dos and don’ts to make your holiday-themed email campaigns collect higher revenues, not dust in recipients’ promotional or spam folders.

Before you get started…

Every successful holiday-themed email marketing campaign follows a data-backed plan and goal which is closely tied to the specific business objective for that season. Hence, the first thing you need to do is to set goals in the form of estimated open rates, downloads, link clicks, or actual conversions. Once you have set the goal, you need the right strategies to set your email marketing campaigns in motion. Here are six strategies to get you started and race for a revenue-driven holiday email marketing program.

1. Leverage progressive profiling for better segmentation

Owing to this technology of predictive intelligence, your email marketing campaigns can benefit from more personalized recommendations. However, your target customers might be shopping for a whole lot of other stuff which is why data received from a subscribers’ history might not provide exact data you need to segment based on their areas of interests during this holiday season. Instead you can simply ask your target audience about their interests and choice of products they will be shopping this year. Hence, first send your subscribers the progressive profiling email which will create an alert for the holiday email which will be optimized to your subscribers.

2. The right set of images on holiday-themed emails

One of the most important elements in a holiday email marketing campaign is images that spark instant connections with subscribers. Photos aid in adding relevancy, sense of fellow-feeling and often triggers an instant urge for shopping. Especially during festive seasons like Christmas, Thanksgiving, Black Friday etc. Hence, it is extremely imperative to add seasonal imageries, preferably your own images and optimized with your brand names and your own messages that appear more personalized for your subscribers.

3. Leverage social media for further interactions

Social media plays a vital role in improving visibility of your holiday email marketing campaigns. The trick is to distribute your holiday campaign across diverse social media channels and make your holiday offers surface on different channels – therefore, even when your subscriber misses your emails, they can be targeted on social media channels where they most frequent. In addition to social media channels, you can also publish your offer on your blogs. Another way to incorporate social media channels is to incorporate social media plug-ins in your emails, if you have not done them yet. You can give a holiday makeover to social media plug-ins by incorporating holiday-themed social media buttons. Encourage your subscribers to make purchases from your social channels by offering an additional social media offer. For example, you can offer 30% for email subscribers and an additional 30% discount for those who purchase from social channels by clicking on your social buttons. For this, you can use social media analytics, for example Pinterest gives data on what people are looking for and are buying during holiday season.

4. Make sure your emails are mobile-optimized

The single factor which may decide the fate of your holiday email marketing campaigns is mobile-readiness. That’s why you need to check how your emails look, feel and function on mobile devices, mobile browsers, on different mobile platforms. Especially, you need to test your emails on newer platforms and browsers to ensure cross-browser and cross-platform compatibility of your emails before you release them. For this you can consider the responsive template of emails – need help with responsive email templates for your holiday email marketing campaign? Call our email marketing and designing experts at (408) 502 6765 now.

5. What about when things go awry?

And that’s why you need to keep an apology email ready for your holiday campaigns. Email marketing mistakes are common and those are most likely during holiday seasons when your team could be pressed for time to run multiple campaigns on diverse channels within a limited span of time. Mistakes such as sending repeated offers to the same prospects or customers, erroneous email copies, links to incorrect pages, faulty navigational links, or date of validity etc., could tarnish the reputation of your holiday campaign, however, a personalized, immediate apology mail delivered to targeted subscribers can bridge the gap and restore their confidence in your campaign. It is best to create an apology email template and make sure they contain the latest logo (if holiday-themed), links to facilitate unsubscribe, links to your website, holiday microsite, social media pages etc.

6. Holiday email subject lines – do’s and don’ts

a. Your subscribers are expecting discounts, offers, coupon codes or other holiday special incentives on your holiday emails – make your message clear, declare the discount or the special offer in the subject lines to lure them to open the email, sign-up, register, or click the links.

b. Optimize your holiday email copies to the theme of the season – use relatable words such as, “spooktacular” for Halloween, “Gobble the offer” for Thanksgiving etc. Hence, it is time to mix trigger the fun with pun in your holiday-special email copies.

c. Do include the season’s top performing and mostly used keywords in the subject line such as, jingles, jingle bell, New Year’s Eve, Black Friday, last-minute Christmas deals etc.

d. Talk to your subscribers through the email subject line – give a personal touch to the subject lines by using first and second person pronouns such as, we, you, your,  our etc.

e. Introduce numbers and offer gift ideas and suggestions in the subject line – for example, “10 Christmas gifts that break the stereotypes”, “5 holiday gift choices that will create memories”, “8 Christmas gift ideas under $25” etc., to fetch the holiday tips and suggestions they are searching for.

f. Beat the bush of vague subject lines such as, “gifts for him” or “gifts for her”, be precise and mention whom the gifts are appropriate for – whether gifts for wife, gifts for husbands, gifts for senior moms, gifts for your identical twins, gifts for expecting moms etc. If possible, also mention the budget the products you want to promote through holiday email marketing campaigns such as, under $50, $25 or $200 etc.

Finally, it’s time to get your creative juices flowing and get creative with every element of your holiday-themed email campaigns, way beyond just the creative holiday theme or templates. Right from the email message copy, pictures, buttons, offers, subject lines, to everything that you can think of can be optimized for the season. Also, do not hesitate to recreate the magic of the past by implementing and tweaking what about your previous campaigns work best to draw your customers and prospects closer to your brands.

If you have yet to plan how to get started with this year’s holiday email marketing campaigns, then our marketers will walk you through the latest trends and creative ideas which will perfectly reflect your holiday promotional goals for this year. Just call us or reach us via Facebook, Twitter, and LinkedIn.